Affiliates

Pinnacle’s affiliate program is built for partners who drive qualified traffic and refer real players to the casino. The program rewards performance with attractive commission options, clear reporting, and ongoing support, making it easy for partners to monetize their audiences while promoting a well-known gaming brand. Affiliates benefit from reliable payments, a broad set of player offers, and marketing assets designed to convert.

Who this program suits best

This program works well for a wide range of partners, including:

• Website owners and comparison portals
• Streamers and content creators
• Media buyers and affiliate networks
• SEO affiliates and review sites

If your audience is actively interested in slots, blackjack, roulette, video poker, or live dealer games, Pinnacle’s offering and promotional mix can fit naturally into your content and campaigns.

What partners can expect

Affiliates get access to:

• A variety of commission models and flexible deal types
• Creative assets, including banners, landing pages, and promo materials
• Tracking tools and real-time reporting
• Dedicated affiliate support and transparent communications

Pinnacle supports common payment rails and player currencies, serving players who use card payments, e-wallets, bank transfers, and cryptocurrencies. Promotional examples you may promote include free spins and casino chips — all subject to terms and conditions.

Commission structures and deal flexibility

Pinnacle offers multiple commission approaches to suit different partner strategies. Typical structures include revenue share, cost per acquisition, hybrid deals, and bespoke arrangements tailored to high-volume or strategic partners. The affiliate team will generally discuss targets, tracking requirements, and payment terms during onboarding. No exact rates are quoted here — everything is agreed on a partner-by-partner basis to match campaign goals.

Creative assets and conversion tools

Affiliates receive ready-made creatives that streamline campaign setup:

• Banners and display creatives optimized for desktop and mobile
• Localized landing pages and promotional templates
• Campaign tracking links and landing URL options

These materials are paired with conversion-focused design elements and messaging that translate technical game features—like payout potential and volatility—into player benefits, such as more frequent wins or higher payout opportunities.

Tracking, reporting, and performance insight

Robust tracking is a core part of the program. Partners can monitor:

• Clicks and traffic sources
• Registrations and verified sign-ups
• Deposits, conversions, and revenue
• Commission statements and payout history

Transparent reporting helps affiliates optimize campaigns, improve ROI, and scale effective channels.

Compliance, brand rules, and responsible promotion

Pinnacle values long-term, transparent partnerships. Affiliates must follow applicable laws, advertising standards, and Pinnacle’s brand guidelines when promoting the casino. Responsible gambling requirements apply to all marketing, and affiliates should never imply guaranteed results or misrepresent odds. Clear disclosures and compliance with local regulations are required for approved campaigns.

Support and how to apply

Interested partners can sign up through the Pinnacle affiliate platform or contact the affiliate team directly to discuss opportunities, creative needs, or custom arrangements. Support channels include an FAQ, live chat, and email support at customerservice@pinnacle.com. All partnership agreements and promotions are governed by terms and conditions, which affiliates should review before launching campaigns.

If you focus on driving quality traffic and building long-term value, Pinnacle’s affiliate program offers the tools, materials, and communication needed to grow together.